Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights
"Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be"--Resource description page
Statistics
1 online resource (xxii, 383 pages, 16 unnumbered pages of plates) : illustrations (some color)
9780470524091, 9780470555187, 9780470555163, 9780470424247, 9786612122552, 047052409X, 0470555181, 0470555165, 0470424249, 6612122552
428435162
Cover
Foreword
Acknowledgments
About the Author
Contents
Introduction
Who Should Read This Book?
Book Companion Websites
Contacting the Author
Part I: Advanced Web Analytics Installation
Chapter 1: Getting Started
Chapter 2: Content and Advanced Conversion Tracking
Chapter 3: Enterprise Campaign Tracking
Chapter 4: Merchandising Tracking and Reporting
Chapter 5: Advanced Instrumentation
Part II: Utilizing an Enterprise Web Analytics Platform
Chapter 6: Working with Report Results
Chapter 7: Customizing Report Results
Chapter 8: Using Basic Reports as Templates for Customization
Chapter 9: Using Dashboards
Chapter 10: Distinctive Reports and Usage
Part III: Actionable Insights
Chapter 11: Paid Search Analysis and Optimization
Chapter 12: Form Analysis and Optimization
Chapter 13: Content Optimization and Competitive Analysis
Dashboard Examples
Appendix: Yahoo! Web Analytics Web Services API
API Framework
API Calls
Index
English
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