The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Forsideomslag
John Wiley & Sons, 4. jun. 2007 - 275 sider
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
 

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Andre udgaver - Se alle

The New Rules of Marketing and PR: How to Use News Releases, Blogs ...
David Meerman Scott
Begrænset visning - 2007
The New Rules of Marketing and PR: How to Use News Releases, Blogs ...
David Meerman Scott
Begrænset visning - 2009

Almindelige termer og sætninger

advertising audience audio blog posts bloggers brand buyer persona profile buyer personas Cervélo Chapter company’s corporate create customers del.icio.us deliver e-book e-mail example focus forums goals GoldenPalace.com Google ideas important industry interesting Internet journalists landing page landing pages looking Mark Warner marketing and PR marketplace Mentos messages millions MySpace niche NRDC offer online media room organization organization’s participate pitch Pleo podcast PR plan press releases problems reach buyers directly readers RSS feeds Rules of Marketing sales cycle says search engine marketing search engine optimization sell Sony BMG specific Squidoo story strategy SugarCRM target Technorati tell there’s things thought leadership tion understand update viral viral marketing visitors WebEx Webinar what’s wiki words and phrases write YouTube

Om forfatteren (2007)

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead.

Bibliografiske oplysninger

TitelThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Business book summary
New Rules of Marketing & PR: How to Use Social Media, Blogs
ForfatterDavid Meerman Scott
Udgavegenoptrykt, revideret
UdgiverJohn Wiley & Sons, 2007
ISBN0470113456, 9780470113455
Længde275 sider
  
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