And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 17. aug. 2004 - 204 sider "A brazenly funny . . . and hard-hitting book." "He [Bob Garfield] is irreverent, funny and tough." "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin." And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes:
And Now a Few Words from Me shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track. |
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... percent . All other impurities must also be sorted out . This is an additional cost which must be considered in the ... percent of the net smelter return , which was the selling price of ore . They also found that that amounted to ...
... percent pay a trifling 17 percent. If this table is all you carry in your head (and all that the people you spend time with carry in their heads), then it's obvious that Ayn Rand was right: We're a nation of freeloaders who enjoy the ...
... percent said they had sent personal capital to India in the past twelve months, with current and aspiring entrepreneurs having higher percentages, and nonentrepreneurs and past entrepreneurs lower ones. When asked if their current ...
Indhold
Rules Are Made to Be Observed | 1 |
CHAPTER 2 | 19 |
CHAPTER 3 | 29 |
Copyright | |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Begrænset visning - 2003 |
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |