THE NATION'S
INDUSTRIAL
PROGRESS

Believing that the advance of business is a subject of vital interest and importance, The Outlook will present under the above heading frequent discussions of subjects of industrial and commercial interest. This department will include paragraphs of timely interest and articles of educational value dealing with the industrial upbuilding of the Nation. Comment and suggestions are invited.

PUTTING IT UP TO THE

MOTOR TRUCK

BY LOUIS LING

CARS on my memory that time fails to eradicate are recollections of horses suffering abuse at the hands of cruel or ignorant drivers.

That is one of many reasons why I have welcomed the motor truck. Every truck added to business equipment means the re

transportation problems that arise during hot spells, when horse-drawn vehicles are used the delivery system frequently breaks down under the strain, no matter how fine the equine equipment. The housewife is caught with a dessertless menu; the soda fountains are short of supplies at a critical moment. Under such conditions motor-driven trucks are more dependable. They do not tire; they stand up and keep going under the extra pressure, and are insensible to the vagaries of temperature. The advantages are considerable and too obvious to be questioned.

More prosaic than delivering ice-cream and cooling drinks, but more necessary, is the job of the excavating and building contractor. Never has his task been so important as now, when in many of our large cities the housing problem has become so acute that special measures have had to be taken to build homes in wholesale fashion and in record time.

In Detroit, for example, the situation was so bad that the prosperity of the city was endangered. Business leaders got together

lease of several horses from possible abuse or overwork.

This angle of motor transportation was brought home to me during a recent period of very hot weather. The temperature mounted suddenly to the upper nineties, and immediately nearly a million people in our city were clamoring for ice-cream, soft drinks, and all the other food and drink products that are in abnormal demand when the streets are baked in torrid heat.

On such occasions the purveyors of icecream and similar products are confronted with serious and perplexing delivery problems. Not only is the demand extraordinary, but it must be met with promptness. Horses have always suffered unspeakably under such conditions, and it is a relief to know that in some measure at least their release is being effected.

But, aside from this consideration of the subject, the rapid adoption of motor-driven vehicles by industry and commerce presents some interesting and significant facts. Dairymen, creamery companies, manufacturers of ice-cream, bottlers, and the like, are using motor trucks in ever-increasing numbers. To revert once more to the

and formed a special building and loan company, with $5,000,000 capitalization, so that the pressing need might be met with the least friction and delay possible, lest the working people seeking modest quarters, discouraged by rent profiteers and the lack of purchasable homes, leave the city and thus cripple industry.

No

O such opportunity as this will come again in our day. It's the turn of the tide in American business abroad.

Our foreign trade is smashing all records for volume by millions of dollars each month. The world's orders are pouring into America. New demands for merchandise are being made upon us-new markets are open to us.

The call is for more men to carry on and build up this great industry. But they must know the business of other peo ways ples, the technique of foreign buying and selling, the theory, the principles and the practice of world commerce. The Course in Foreign Trade of the Business Training Corporation is meeting this need successfully. Enrolled in it are groups of executives and assistants in such firms as Gaston Williams and Wigmore, Standard Oil Co., General Motors Export Co., Chase National Bank, General Electric Co., and scores of others.

The course adds to your experience in domestic business the knowledge necessary for entering the markets of the world. It is suited for the use of banker, salesman, manufacturer, business man, producer of crude or finished materials, sales manager, traffic man and those who would enter the foreign trade field from any line. It makes you more valuable in your present job and opens a new field of personal advancement.

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"The New Foreign Trade " is the title of a 64-page booklet telling the things you want to know about the present big opportunity and the Course in Foreign Trade itself. A copy of it will be sent you without obligation if you will fill in and return the request blank below.

Do You Know

That America has today four firms which taken together can build more ships in a year than any country in the world could build before 1918?

That our exports alone have jumped from 2 Billion in 1914 to an estimated 7 Billion in 1919 with every sign of continued growth at the same rate?

That our new foreign trade is backed by the largest creditor country in the world -and the wealthiest ? That more than 30,000 American firms have expressed to the Dept. of Commerce at Washington their intention of pushing foreign trade in their various lines of manufacture? And that each requires the services of foreign trade men?

With the failure of the ordinary methods of transporting commodities to meet the requirements of commerce and industry during the last few years and the high cost of food attributed to this very inadequacy of our regular systems of distribution, the motor truck has come into its own. It has been hailed as the savior of a dangerous situation and has inspired the hope that a period of saner prices is at hand.

Herbert Hoover has been quoted as

129 Cameron Building, New York City BUSINESS TRAINING CORPORATION 129 Cameron Bldg., New York City

Gentlemen: Please mail me at once a copy of your booklet, "The New Foreign Trade," and full information about the Course in Foreign Trade. This request obligates me in no way.

Name..

Address

City and State..

More concrete information can be supplied if you accom pany the compon with a letter telling of your experience and interest in foreign trade.

Putting It Up to the Motor Truck (Continued) declaring that fifty per cent of the perishables produced in America are wasted. This waste, he believes, can be stopped by the development of rural motor express systems and the establishment of public markets. At the same time the farmer will not have to maintain so many draft animals, and many acres used for the raising of their fodder can be turned over to the cultivation of food for the public.

William C. Redfield, Secretary of Commerce, has declared that to perfect transportation the railways, waterways, and highways must be linked together, and he believes the motor truck is the connecting link. He has been quoted as saying: "I am convinced that neither the railways nor the waterways will reach their normal place as a servant of the people unless linked up with motor-truck routes." This conviction is undoubtedly widespread, for it has stimulated an immense activity in the building of good roads throughout the

BUILDERS MUST SPEED UP

The housing problem is an insistent one just now in nearly every city. This truck was added to a contractor's equipment to help him complete his work within the specified time

country. When rural motor express lines are established, the cost of the commodity hauled to the consumer is lowered, because the number of times it is handled is very materially reduced, and perishable goods also reach the market in much more salable condition.

There are six distinct advantages in motor trucks over horse-drawn vehicles: Greater speed, increased power, adaptability to difficult work, regularity or dependability of service, greater effective range, and advertising or publicity value.

Superior speed is well illustrated in trucks used by newspaper publishers in making morning and evening deliveries to news-stands throughout the city. Road contractors by the use of trucks can work faster and secure contracts that have definite time limits for completion, which competitors who use horses could not guarantee to fulfill in the same time.

A good example of adaptability is the use of motor trucks to haul concrete material in liquid form up into a building under construction where it would be quite impossible to employ horses.

Regularity of service is exemplified in the fact that trucks run regularly under all weather conditions, a point already emphasized and illustrated. This regularity of service is very vital to department stores, newspapers, express, transportation, and coal companies and others who have a reputation to maintain for prompt and reliable deliveries.

Department stores, coal dealers, and various other lines have greatly extended their business activities to a much wider

market by means of motor-truck deliveries. At the present time there are hundreds of trucking companies throughout the country hauling express and fast freight to points many miles distant. A new and greater impetus has been given this feature of truck haulage by the organization of "Return Loads Bureaus" of various States, which have the approval of the United States Government.

Trucks that are properly painted make a continuously moving billboard and assist in impressing the public with the fact that merchants using them are among the most progressive in the city. They suggest to the consumer promptness and efficiency.

One more phase of the motor-truck situation deserves special consideration. Automobiles are selected for reasons of style, price, dollar-for-dollar value, the maker's

Makers of the Celebrated Glenwood Coal, Wood and Gas Ranges, Heating Stoves and Furnaces.

reputation, and the like-the car itself being emphasized by name. With trucks it is first of all a question of selling transportation as such. It is a job for an expert, an engineer of transportation who knows how to approach all the factors involved-methods of loading and unloading, long and short hauls, schedules, routes, cost accounting, systems, comparative value of horse-drawn vehicles and motor trucks, and the like. It is a subject that requires analytical investigation.

Almost every prospect presents a new problem; almost every sale represents a new subject investigated and analyzed in a scientific manner. That the motor truck has nothing to fear from such a method of approach is evidenced by the rapidly increasing number in use and the huge production contemplated for this year.

FOURTEEN REASONS FOR AN AMERICAN MANDATORY OVER TURKEY

1. Peace in the Near East cannot be brought about by force, but must come from within. All the people of the Near East would welcome an American mandatory.

2. The Moslems predominate in the Turkish Empire, numbering from fourteen to fifteen millions, according to varying estimates. Should the Allied Powers desire to send a mandatory to Turkey, the Turks would prefer an American mandatory to one from any other nation for two reasons. They think that other nations would never resign a mandatory once undertaken, but that America, having taught the people how to govern themselves, would retire and leave them their independence. They also prefer Americans to deal with because they are more democratic.

3. The Greeks residing in the Turkish Empire number about two millions. They are citizens of the Turkish Empire and are called Ottoman Greeks, unless they as individuals possess Greek citizenship. The Ottoman Greeks would prefer to live under a Greek Government, but if that is impossible, they would warmly welcome an American mandatory.

4. The Armenians in the Turkish Empire number approximately one and a half millions. Whatever arrangements may be made in regard to an independent Armenia, there will always be many Armenians in all parts of Turkey. They regard America as their friend, and would naturally desire an American mandatory.

5. American methods of government separate politics and religion. The union of Church and State is one of the greatest causes of discord and hatred in the Near East. The removal of political control from all religious organizations would tend to promote peaceful relations between the different nationalities, while at the same time both Mohammedans and Christians would be protected in the free exercise of their religion.

6. An American mandatory over Turkey would introduce American methods of education, which teach people the self-respect that conduces to peaceful relations.

7. The people of Turkey are divided up by the use of different languages. An American mandatory would emphasize the English language and introduce a common means of communication.

8. An American mandatory over all of the Turkish Empire (with the possible exception of Mesopotamia and southern Palestine, where Arabs and Jews predominate) would insure the same coinage, the same railway system, and the same custom-house regulations for the whole Empire.

9. Under an American mandatory all the nationalities in Turkey would enjoy security of life and an unmolested opportunity of autonomous development. There would be a free, open-minded, and impartial adjustment of the claims for all, and justice for the individual citizen would be possible.

10. Modern methods of agriculture would make a veritable paradise of Asia Minor, where the rich soil has seldom been more than scratched and the fields and forests have not changed in appearance since Xenophon's descriptions in his "Anab

asis."

11. Asia Minor is rich in mines and seaports. American methods of commerce would make it a great commercial center.

12. Under an American mandatory the Dardanelles would be permanently opened

Fourteen Reasons for An American Mandatory Over Turkey (Continued)

as a free passage to the ships and commerce of all nations.

13. Close commercial relations between America and Turkey would enable Turkey to develop her own wealth and profit from American exports, while the valuable imports from Turkey would be a source of profit in America.

14. President Wilson says that America must bear her share of the burden in the new order of things.

(Signed) MARY MILLS PATRICK, President of Constantinople Woman's College.

Paris, France, July 19, 1919.

NEWS FROM MARSOVAN, TURKEY

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(From a Bulletin of the American Board)

Oh, people, send us money and men and supplies," writes one of the American women, wife of the President of Anatolia College, in Marsovan, Turkey. President White was at the head of the American relief party which started on the Leviathan some weeks ago, and which made the record trip via Brest, Marseilles, and Salonika, reaching Constantinople in three weeks and a day.

Mrs. White reports the American flag now flying over the College premises in Marsovan, Turkey, while the British flag is over the Government headquarters. There are still outlaws in the mountains, but she believes the Allies have matters well in hand. About fifty Hindu soldiers are among the guards quartered in Marsovan.

Anatolia College, an American Board institution, was incorporated in Massachusetts in 1894. Its four hundred and more students in normal times included Greeks, Armenians, Russians, and Turks. Nine Americans were on the Faculty and a number of professors of other nationalities. A theological seminary was affiliated with the College, as was also the large and finely equipped Anatolia Hospital. All these buildings were seized by the Turkish Government in 1916, but a number have been returned recently, and now Mrs. White says:

"The doctors and nurses and scrubbers are at work cleaning up the buildings. It is thought that three of our oldest College buildings and three missionary homes will have to be given up because they have been so misused and so contaminated by disease germs. "Inquiries are already being made by all races as to when our College will open. For the present we must press the relief work, but by fall we hope to take up also the school work. We shall need several firstclass American tutors. You will remember that eight of our Armenian teachers were killed by the Turks. Everywhere girls are coming back who were carried away and forcibly married to Turks. Two of our Marsovan schoolgirls were taken into the homes of Turks in Marsovan. They ran away together and got to Constantinople in some way. I saw in one orphanage of this sort a few days ago thirty girls. They expect to have seventy-five. They have sad stories to tell. Most of those who had had babies have left them in the Turkish homes. I heard of one of our Marsovan girls, married to an Arab, who might come back now; but her face had been tattooed in such a way that she was ashamed to show it among people who had known her. The poor mistreated girls! How shall we bring new hope, new life, to them?"

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BY THE WAY

These changes on the map to conform with the new era of prohibition are suggested by the "Dramatic Mirror :” “ ""Rye, New York, might be changed to Dry; Bar Harbor, Maine, might become Soda Fountain." Other towns with names that are now inappropriate may be easily recalled Wineville, California; Stille, LouBeerston, isiana; Worms, North Dakota; New York; Rickey, Alabama; towns that have Rum for their first syllable, such as Rumford; and, above all, Gin, Florida, and Booz, Tennessee.

The "Personal" column of the London · "Times" often provides interesting reading. A recent issue contains these an

Nelson's daughter was called by him his "adopted daughter," but was, according to many historians, really his daughter, the child of Lady Hamilton.

Apropos of Lord Nelson, a historian remarks that his famous message, "England expects every man to do his duty," was originally written by him, "Nelson confides that every man will do his duty." At the suggestion of one of his officers, England was substituted for "Nelson," and another officer pointed out that "expects" would be much more easily signaled to the fleet than "confides that." So the famous message took its present form.

66

The American advertising man receives this encomium from a writer in the "New Republic" "For all his dignity, the advertising man is a good fellow none the less. At lunch time he is lavish and fluent, fecund in anecdote. He is on the right side of things, the optimistic side. He has no use for morbidity, irregularity. He is ast patriotic as George M. Cohan. Usually he is married and does not conceal from you the fact that his salary is twice that of the President of the University from which he didn't graduate, since he deserted academic maunderings for the actualities. But he is likely to respect college presidents. Since they are themselves, along his own line, not meanly equipped."

"Well, we still have women and song," observes Abe Martin in the Toledo "Blade," with a lingering memory of the inseparable triad of the old, ante-prohibition days; "but who wants to sing?"

A correspondent of the Denver " News " writes: "Last Sunday an elder announced: "Owing to a misunderstanding, the supply arranged for in the absence of the regular pastor has not appeared, consequently there will be no service. The congregation will rise and sing "Praise God from whom all blessings flow" and be dismissed.'"

Some of the trivialities that are cabled from abroad to the newspapers and marked "Copyright, all rights reserved," sometimes pass belief. Two in the same column of a New York newspaper are headed “Oyster Catches Mouse" and "Paderewski's Hair