73 Million Dollars in 37 Weeks!

Ordinary Life Insurance Issued.

The New Low Cost Policy

OF

The Prudential

is the Greatest Triumph in Life Insurance! This is the Policy the People Want!

After eight months of unparalleled success, read what our Enthusiastic Field managers say.
These are selected from hundreds of letters.

"The new Policy sells and it satisfies."
"Best Policy on the market."

"The Prudential Agent is to-day invincible,
and is envied by representatives of all
companies.'

"My business for first quarter of 1908 was
50 per cent better than same period 1907."-J. M. Skinner, Atlanta, Ga.

"New Policy a strong card. In competitive
cases have written every one against the
entire field."

-James Perry, New York, City.
-Frank C. Mann, Boston, Mass.

-R. J. Mix, New York City.

"New Policy very best. So much insurance
for so much money is a business proposi-
tion. My business nearly doubled.'

"It is easy to sell in competition."

"Policy appeals to smart merchant. He buys
it as he would merchandise, knowing net
cost from the start."

THE

PRUDENTIAL
AMAS THE
STRENGTH OF
GIBRALTAR

LESS

-B. H. Timberlake, Minneapolis, Minn.

-W. P. Corbett, Jacksonville, Fla.

-F.J. McGrath, Sioux City, Ia.

MONEY

-H. R. Bryarly, Winchester, Va.
-C. B. Wilson, Knoxville, Tenn.

INSURANCE

-Louis Wirth, Cincinnati, O.

-L, C. Newman, Providence, R. I.

Annual Cost Whole Life Policy Per $1,000

Age 20 - $14.96
Age 25 - 16.77
Age 30- 19.08

Age 35 - 22.10
Age 40 - 26.09
Age 45 - 31.47
Age 50 - 38.83
Age 55 - 48.98

This is the Very Best Policy for the Man Without
Life Insurance, and for the Man Who Needs More.

SEND FOR SPECIMEN POLICY TODAY.
State age, nearest birthday, and occupation. Write Dept. 89

The Prudential

Insurance Co. of America

Incorporated as a Stock Company by the State of New Jersey.
JOHN F. DRYDEN,

President.

Home Office: NEWARK, N. J.

When writing, MENTION APPLETON'S. When buying, AVOID SUBSTITUTES.

BANKERS TRUST COMPANY

7 WALL STREET, NEW YORK

CAPITAL

$1,000,000

SURPLUS & UNDIVIDED PROFITS . 1,292,000

DIRECTORS

STEPHEN BAKER, Pres.

Bank of Manhattan Co., N.Y.
SAMUEL G. BAYNE, Pres.

Seaboard Nat'l Bank, N. Y.
EDWIN M. BULKLEY,

Spencer Trask & Co., N. Y.
JAMES G. CANNON, V. Pres.
Fourth Nat'l Bank, N. Y.
EDMUND C. CONVERSE,

President, N. Y.

HENRY P. DAVISON, V. Pres.
First Nat'l Bank, N. Y.
WALTER E. FREW, V. Pres.
Corn Exchange Bank, N. Y.
FREDERICK T. HASKELL. V. Pres.

Illinois Trust & Sav. Bk., Chicago
A. BARTON HEPBURN, Pres.
Chase Nat'l Bank, N. Y.
THOMAS W. LAMONT,

Second Vice Pres., N. Y.
GATES W. McGARRAH, Pres.
Mechanics' Nat'l Bank, N. Y.
EDGAR L. MARSTON,

Blair & Co., Bankers, N. Y.
GEORGE W. PERKINS,

J. P. Morgan & Co., N.Y.
WILLIAM H. PORTER, Pres.

Chemical Nat'l Bank, N. Y.
DANIEL G. REID, V. Pres.

Liberty Nat'l Bank, N. Y.
EDWARD F. SWINNEY, Pres.
First Nat'l Bank, Kansas City.
JOHN F. THOMPSON,

Vice President, N. Y.
GILBERT G. THORNE,V.Pres.

Nat'l Park Bank, N. Y.

EDWARD TOWNSEND Pres.
Importers & Traders Nat. Bank, N.Y.
ALBERT H. WIGGIN, V. Pres.

Chase Nat'l Bank, N. Y.

SAMUEL WOOLVERTON, Pres.
Gallatin Nat'l Bank, N. Y.
EDWARD F. C. YOUNG, Pres.
First Nat'l Bank, Jersey City.

Inquiries are invited as to the Company's functions as Executor, Administrator, and Guardian; as Fiscal Agent, and as Trustee for Individuals and Corporations.

TROW DIRECTORY, PRINTING AND BOOKBINDING COMPANY

Kellogg's Toasted Corn Flakes "Won its favor through its flavor"-crisp, delicious