Pay-per-click: The Complete Guide

Forsideomslag
Lulu.com, 1. okt. 2007 - 152 sider
0 Anmeldelser
Anmeldelserne verificeres ikke af Google, men Google tjekker indholdet og fjerner det, hvis det er falsk.
The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to track your sales and the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to understand exactly the response of your campaign and predict your results. How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. And is ideal for: The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.

Fra bogen

Hvad folk siger - Skriv en anmeldelse

Vi har ikke fundet nogen anmeldelser de normale steder.

Udvalgte sider

Indhold

Acknowledgments
10
Introduction
16
The Basics
24
Planning your Campaign
40
PPC in action
64
Setting up an Adwords and a Yahoo Search Marketing
90
Secrets and lies
118
Epilogue
130
Power Words
135
Copyright

Andre udgaver - Se alle

Almindelige termer og sætninger

Bibliografiske oplysninger