Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare Adaptations from 1989 Into the New MillenniumUniversity of Hertfordshire Press, 2006 - 223 sider Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes. Focusing particularly on three sub-genres--the teen Shakespeare film, the hybrid Shakespeare film, and the "faithful" adaptation--the author argues that the commercial success of the most popular films stems from blurring the line between the "traditional Shakespeare" and a more modern interpretation of the texts. |
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Side 209
... The Reel Shakespeare : Alternative Cinema and Theory ( London : Associated University Press , 2002 ) . Steinberg , Shirley R. and Joe L. Kincheloe , eds , Kinder - Culture : The Corporate Construction of Childhood ( New York : Westview ...
... The Reel Shakespeare : Alternative Cinema and Theory ( London : Associated University Press , 2002 ) . Steinberg , Shirley R. and Joe L. Kincheloe , eds , Kinder - Culture : The Corporate Construction of Childhood ( New York : Westview ...
Indhold
The use of posters and trailers to sell Shakespeare | 26 |
Kenneth Branaghs filmed Shakespeare adaptations | 63 |
Hollywood teen Shakespeare movies | 101 |
Copyright | |
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Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare ... Emma French Begrænset visning - 2006 |
Almindelige termer og sætninger
advertising Almereyda American analysis appeal authenticity Baz Luhrmann box-office Branagh's films Branagh's Hamlet brand name British celebrity cinema Close-up commercial context critics Danes Deborah Cartmell DiCaprio distributors Elizabethan emphasises film marketers film's filmed Shakespeare adaptations genre global Hamlet hegemony Henry high and low high culture high/low Hollywood Hollywood film hybrid iconic indicates interview with author Ken Green Kenneth Branagh Leguizamo London Looking for Richard Love's Labour's Lost low culture marketing campaign marketing of filmed marketing of Shakespeare marketing tool Michael Midsummer Night's Dream Miramax movie night North America Oscar Picture play popular culture posters and trailers postmodern Press production promotion release romantic comedy scene screen screenplay Shakespeare brand Shakespeare film Shakespeare in Love Shakespeare on film Shakespearian Shot significant soundtrack stars status success tag line teen audience teen filmed teen filmed Shakespeare Things I Hate whilst William Shakespeare's Romeo