Much Ado about Nothing

Forsideomslag
Cherrytree Books, 1993 - 31 sider
In the globalized business world, managing large global customers requires special expertise, systems and organizational alignment to assure the long-term supplier-buyer relationship. Global account management (GAM) requires the development of a new structure to support the global account manager. Supported by case studies and interviews, this book examines the key aspects of developing and managing global customers.

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Indhold

Afsnit 1
3
Afsnit 2
7
Afsnit 3
8
Afsnit 4
9
Afsnit 5
15
Afsnit 6
28
Afsnit 7
31
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