Marketing Metrics

Forsideomslag
Pearson India, 2010 - 433 sider

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LibraryThing Review

Brugeranmeldelse  - PointedPundit - LibraryThing

Millions, perhaps even billions, of dollars are at stake. Yet, one often suspects, executives are basing decisions without a fundamental understanding of the metrics and what they truly measure ... Læs hele anmeldelsen

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