Marketing Metrics

Pearson Education Incorporated, 1900 - 433 sider
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. It is essential for marketers and their business colleagues to receive a return on every marketing investment.

Hvad folk siger - Skriv en anmeldelse

LibraryThing Review

Brugeranmeldelse  - PointedPundit - LibraryThing

Millions, perhaps even billions, of dollars are at stake. Yet, one often suspects, executives are basing decisions without a fundamental understanding of the metrics and what they truly measure ... Læs hele anmeldelsen

Andre udgaver - Se alle

Bibliografiske oplysninger