Pearson Education Incorporated, 1900 - 433 sider
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. It is essential for marketers and their business colleagues to receive a return on every marketing investment.
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Millions, perhaps even billions, of dollars are at stake. Yet, one often suspects, executives are basing decisions without a fundamental understanding of the metrics and what they truly measure ... Læs hele anmeldelsen