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devoted to the answering of inquiries, if offered, be represented only as such and not as something offered by some organization, separate and apart from the concern selling the books when such organization does not exist, in fact, and actually renders no such service, and the names of well-known authors, editors or authorities should not be used in connection with such offers unless they, in fact, actually are to answer or supervise the answering of the inquiries.

9. Resolved, That the practice of securing agents by misleading or dishonest promises or guarantees, and enticing away the agents of competitors by such means be condemned, but nothing in this resolution shall be construed in any way limiting the free choice of agents to select their own employers.

10. Resolved, That the practice of giving with services or sets, premiums of books, service or other objects of value, shall not be abused by sales representations of which the effect is to deceive the purchasers as to the relative values of the set or service as compared with the premium accompanying it.

11. Resolved, That no publisher shall be a party to or assist in the organization of so-called independent agents or dealers to sell his books by methods here condemned, and which he as a publisher professes himself not to use; nor shall a publisher sell his books to so-called independent agents or dealers or agents when he knows they are to use unfair or dishonest means to distribute the books to the public. No publisher shall be a party to doing indirectly what he professes not to do directly.

12. Resolved, That it shall be an unfair practice to take a name which so closely resembles the name of an already existing firm as to tend to cause confusion and mislead the public.

13. Resolved, That all testimonials should be genuine and apply to the book or books actually offered; that generally the complete testimonial should be given; and that in cases where only a part is used, such part should fairly state the name of the writer, and in no case shall words, phrases or sentences be taken from a testimonial and be used for selling purposes which when taken from their context have a different meaning from that intended by the writer; that public bodies, libraries, or associations should not be advertised or represented as commending a set of books unless advised as to the use of such commendation, and unless the fact is that the public body, library or association as such and not merely some individual has commended the work and that no testimonial from any source whatsoever which has been obtained by purchase, gift or honorarium be used; securing testimonials by such means, whether by more or less open or by subtle methods is condemned.

14. Resolved, That these resolutions, in so far as practicable, become effective at once; except, that where any change in an existing edition of a book, or set of books may be required, these resolutions apply to all future editions or printings.

THE ASSOCIATED BUSINESS PAPERS

Adopted Sep. 8, 1915, as requirement for membership: THE STANDARDS OF PRACTICE OF BUSINESS PAPERS

The publisher of a business paper should dedicate his best efforts to the cause of Business and Social Service, and to this end should pledge himself:

1. To consider, first, the interests of the subscriber.
2. To subscribe to and work for truth and honesty in

all departments.

3. To eliminate, in so far as possible, his personal opinions from his news columns, but to be a leader of thought in his editorial columns, and to make his criticisms constructive. 4. To refuse to publish "puffs," free reading notices. or paid "write-ups"; to keep his reading columns independent of advertising considerations, and to measure all news by this standard: "Is it real news?"

5. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity. 6. To solicit subscriptions and advertising solely upon

the merits of the publication.

7. To supply advertisers with full information regarding character and extent of circulation, including detailed circulation statements, subject to proper and authentic verification.

8. To co-operate with all organizations and individuals. engaged in creative advertising work.

9. To avoid unfair competition.

10. To determine what is the highest and largest function of the field which he serves, and then to strive in every legitimate way to promote that function.

PURCHASING

NATIONAL ASSOCIATION OF PURCHASING AGENTS Adopted June 1922:

RECOMMENDED STANDARDS

Loyalty to his company;

Justice to those with whom he deals;

Faith in his profession;

From these principles are derived the standards of purchasing practice adopted and observed by the members of the National Association of Purchasing Agents.

1-To consider, first, the interests of his company in all business transactions and to carry out and believe in its established policies.

2-To be receptive to competent counsel from his colleagues and to be guided by such counsel without impairing the dignity and responsibility of his office.

3-To buy without prejudice, seeking to obtain the maximum ultimate value for each dollar of expenditure.

4 To strive consistently for knowledge of the materials and processes of manufacture, and to establish practical methods for the conduct of his office.

5 To subscribe to and work for honesty and truth in buying and selling, and to denounce all forms and manifestations of commercial bribery.

6-To accord a prompt and courteous reception, so far as conditions will permit, to all who call on a legitimate business

mission.

7-To respect his obligations and to require that obligations to him and to his concern be respected, consistent with good business practice.

8 To avoid sharp practice.

9-To counsel and assist fellow purchasing agents in the performance of their duties, whenever occasion permits. 10-To co-operate with all organizations and individuals engaged in activities designed to enhance the development and standing of industrial purchasing.

RAILWAYS, ELECTRIC

AMERICAN ELECTRIC RAILWAY ASSOCIATION
Adopted Oct. 14, 1914:

CODE OF PRINCIPLES

First. The first obligation of public utilities engaged in transportation is service to the public.

The first essential of service is safety.

Quality of service must primarily depend upon the money received in fares. For this reason it is necessary that the rate of fare should be sufficient to permit the companies to meet the reasonable demands of patrons and to yield a fair return on a fair capitalization.

Second. Regulated private ownership and operation of electric railways is more conducive to good service and the public welfare than government ownership and operation because the latter are incompatible with administrative initiative, economy and efficiency, and with the proper development of cities through the extension of transportation lines. The interests of the public are fully protected by the authority given to regulatory bodies.

Third. In the interest of the public and good service local transportation should be a monopoly and should be subject to regulation and protection by the State rather than by local authorities.

Fourth. Short-term franchises are detrimental to civic welfare and growth because they ultimately check the extension of facilities and discourage good service.

Fifth. In order to render good service, electric railways must be allowed to earn a fair return on a fair capitalization, and the foundation for this result will be obtained, if the issuance and sale of securities representing such fair capitalization shall be legally authorized on such terms as will produce the requisite funds.

Sixth. Securities which have been issued in accordance with the law as it has been interpreted in the past should be valid obligations on which an electric railway is entitled to a fair return. Seventh. The relation of adequate wages to efficient operation should always be recognized, but electric railways, being public servants regulated by public authorities, should be protected against excessive demands of labor and strikes.

Eighth. The principle of ownership of securities of local companies by centralized holding companies is economically sound for the reason that the securities of the latter have protection against the varying business conditions of a single locality or company and because money for construction and improvements can thus be more readily obtained.

Ninth. In the appraisal of an electric railway for the purpose of determining reasonable rates, all methods of valuation I should have due consideration.

Tenth. Full and frank publicity should be the policy of all transportation companies to the end that proper information may be available to the investor and the public.

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