INSURANCE NATIONAL ASSOCIATION OF LIFE UNDERWRITERS Adopted Sep. 6, 1918: The Life Insurance Agent's CHART OF ETHICS IDEALS-The Mother Ideal:-IDENTITY OF INTEREST AMONG ALL. INSURERS, INSURED, PUBLIC The interests are identical, because Scientific Life Insurance is a Co-operation, all the lives insuring each other. Its companies belong-many wholly, the others mainly to the policyholders themselves, 35,000,000 now and growing steadily. Over 97% of both the total assets and the total profits (dividends) are theirs. Thus Life Insurance is a co-operative Social Institution, differing in essence and practice from a commercial business. Its agents do not sell a commodity; they solicit fit applicants, who need its varied, life-long Services, and Advice in applying them. Our Ethical Ideals and Principles are rooted in these basic facts. Two Groups: 1. Institutional:-Embraced in our Motto, Above the Companies, Life Insurance. 2. Individual:-All the Professional Ideals-in each heart and mind. N. B. Most of the Ideals, as applied in daily practice, become the guiding Principles. Some of the Principles (rightly, very few) become the compelling State Laws. PRINCIPLES-A. Personal:-EVER GROWING EFFICIENCY AND USEFULNESS 1. Keep thinking and feeling the Ideals, institutional and individual. 2. Study, study, study-Life Insurance Services; Human nature and Needs. money. 3. Improve daily habits in use of body, time, effort, 4. Work, Work, WORK! N. B. These are professional Duties. On our Skill and Work today depend the widows and orphans of tomorrow. Our dependents! B. In Soliciting:-TRULY PROFESSIONAL PRACTICE AT ALL POINTS The Prospect: 1. Real service: His interests ours: Advisers even more than Solicitors. mission. 2. All his affairs Confidential, except by express per 3. Show him his Needs and the Services that fit; make him Want It Now. 4. Avoid Confusing him with forms, figures or details, of policy or company. permitted. 5. No Misrepresentations made, or Misunderstanding 6. No rebating, or other discrimination. 7. No Twisting, of own company's policy or another's. Competition: 1. All agents of all companies are "partners on the job" of insuring the people. 2. Shun Competition as "bad business"-wasteful of effort; breeder of evils. 3. If really unavoidable, use methods fair to All con4. cerned. Know when it should cease. 5. Always leave him a better Booster and Prospect for Life Insurance. C. Within the Agency: ACTIVE, MUTUAL HELPFULNESS General Agent (aided by Home Office): His it is, to1. Select fit, qualified men. capable. 2. Teach, train, inspire; make their success his own. 3. Weed out promptly any found bad, or proven in 4. Keep out spotters, tipsters, one-case brokers, and other "Rake-off Men." 5. Cut down "Part-timers" (except apprentices) as fast as can replace. Special Agent: 1. Loyal-to agency, to company, to 2. 3. An active "Lifter" in all agency doings. Never compete with fellow-agent of same company. 4. Never bring prospect into any dispute. D. Between Agencies:-CORDIAL CO-OPERATION FOR THE COMMON GOOD 1. Hold informal conferences of all Agency Heads careful to supplement, never to supplant or lessen, Association's usefulness. on notice. 2. No seeking other's agent, except for promotion and 3. No accepting other's agent, without notice. 4. No commission to other's agent, without notice. LAWS The local Life Underwriters Association IS PLEDGED TO tions. THE ENFORCEMENT OF THE INSURANCE LAWS OF THIS STATE. person. Agents and Insurants should keep informed of the 1. in force here as in most States-punishing Offences such as: Rebates (giving or receiving), or other Discrimina 2. Twisting of Policies. 3. Dishonesty or Misrepresentation. 4. Soliciting by, or Compensation to, an Unlicensed N. B.-The Proper Committee will privately Investigate charges; will Prosecute law-breakers before Criminal Court or Insurance Department; will Mediate in matters of principle and practice. Report Any Breach of Law to It! NATIONAL ASSOCIATION OF AUTOMOTIVE Proposed Aug. 28, 1923: THE ETHICS OF MUTUAL INSURANCE We believe and affirm that the business of Mutual Insurance is a great moral and economic force, which has been and will continue to be of paramount benefit to the commercial and social development of our country, and we declare our opposition of any movement which may directly or indirectly impair the solid foundation upon which it is builded or weaken a public confidence created and maintained by a record of more than 150 years of stability and service. To safeguard and protect the business of Mutual Insurance in the high degree to which it has risen, we propose and recommend to the membership of this Association the promulga tion of a Code of Ethics and suggest as a basis for such code consideration of the following principles: First. We believe that all those engaged in the business of Mutual Insurance should refrain from doing or saying any and all things which might in even the slightest degree tend to bring the mutual idea as applied to the business of insurance, into disrepute. Second. We believe those engaged in the business of Mutual Insurance should exercise a just respect and consideration toward competitors outside the mutual field and avoid derogatory statements where such statements are not fully supported by established facts. Third. We believe that we should demonstrate a full measure of consideration toward our mutual competitors and here and now emphasize the principle that the business of Mutual Insurance may be most properly and generally enlarged by the development of the field as yet unacquainted with the advantages of mutuality. Fourth. We believe that all those engaged in the business of Mutual Insurance should pledge themselves to a policy of developing their business in a manner and to the end that financial soundness and service shall predominate. Fifth. We believe in and aver that we should pledge ourselves to the support of such sane and equitable regulatory measures as will guarantee to insurance carriers and the public the development of the Mutual Insurance business in a competitive field upon a basis of financial soundness and service to its members. JEWELRY AMERICAN NATIONAL RETAIL JEWELERS Adopted Aug. 27, 1922: CODE OF ETHICS The Duty of the Jeweler to His Community, His Fellow 1. That just because he has opened a store is no reason why the community owes him a living. Remembering that he went into business voluntarily, he must do his duty by assuming his share of the community's obligations. 2. He must justify his right to live in his community by rendering that community service based on the highest standards of truth and honor in every transaction. 3. He must violate no confidence of a merchant in other lines but mingle with others, exchange ideas and join with them in promoting all things that are for the common good. 4. He should patronize his fellow merchant whenever and wherever possible that the community may prosper and he thereby share in such prosperity. 5. A fair profit based on the cost of doing business, plus a fair return on his investment, is the right of every merchant. Arrive at such profit and having done so, have one price to all. Play no favorites. Granting one reduction invites a second request. 6. Make adjustments cheerfully and give the customer the benefit of any doubt which may arise. A satisfied customer inside the store is worth a dozen disgruntled ones on the sidewalk. 7. Never make a contract without reading and fully understanding it, but after having done so, stick to your agreement and deal with your associates in a manner that will command trust and confidence. It is essential that we prove ourselves as honorable as we would have our competitors in all transactions. 8. As unfortunate habits of giving service without charge have grown up with our business, it should be the duty of every jeweler to eliminate this evil by making a charge for all service. Have the courage to ask fair remuneration for any |