Grassroots Esports: How to build esports clubs, the grassroots way and more

Books on Demand, 19. jan. 2018 - 28 sider
International grassroots esports entrepreneur and opinion leader Martin Fritzen knows all about success in esports. He founded Denmarks biggest esports club and is now spearheading all grassroots esports activities at DGI, an organization with more than 6500 sports clubs. He argues that all sports clubs should offer esports activities and wants local governments and communities to support them. Martin shows in a detailed, 9 step guide, how to build a sustainable esports club and describes the benefits to the sports clubs, sponsors, brands, and in the end, to the people who love esports.

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Om forfatteren (2018)

Martin Fritzen is a grassroots esports opinion leader, from Denmark. In 2015, he founded the biggest grassroots esports club in Denmark, Sørby eSport. At the same time he is the head of esports at DGI (Danish Gymnastics and Sports Association), which includes developing and implementing grassroots esports tournaments, training, education and events. DGI currently consists of more than 6,500 local associations and clubs, with more than 1,5 million members. He has more than 15 years of experience in business development and management from international digital sales and marketing, more than 5 years of experience in building SAAS startups and more than 8 years of experience in inspirational speaking (internationally).

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