Why Smart People Do Dumb Things: Lessons from the New Science of Behavioral Economics

Forsideomslag
Simon and Schuster, 26. apr. 1995 - 284 sider
Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to the poor subscription showing of the Olympic Triplecast to the swirling controversy of Whitewater, Feinberg describes how strong minds can misuse their power, and why bright people often seize upon--and advocate brilliantly--ideas that others recognize as ridiculous.

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Indhold

Acknowledgments
9
So Whats the Problem?
11
In Search of a Virus
15
Smart Screwups Anonymous Is in Session
17
Secking the Virus of SelfDestructive Intelligence26
26
Making the Rounds Through the SDIS Ward
35
Hußptor
52
Narcissism and the Disconnect Effect
73
Collective Dumbness
137
How to Equip and Use Your Own Smart Spa
161
Whats Your SDIS Profile?
163
Avoiding the Too Smart Trap
180
Through the Window
193
Isnt It About Time You Grew Up?
211
Guidance ControlCalibrating Your Inner Compass 233
233
Contact Points with Reality
244

The Danger of Insulation from Criticism101
101
The Unconscious Need to Fail
109
The Arrogance of Entitlement
119
The Smart Relationship
252
Index
267
Copyright

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