Why Smart People Do Dumb Things: Lessons from the New Science of Behavioral Economics

Forsideomslag
Simon and Schuster, 26. apr. 1995 - 284 sider
Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to the poor subscription showing of the Olympic Triplecast to the swirling controversy of Whitewater, Feinberg describes how strong minds can misuse their power, and why bright people often seize upon--and advocate brilliantly--ideas that others recognize as ridiculous.

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Why do smart people do dumb things? Hubris. A sense of entitlement. The feeling that "things will be different for me," even if they've watched a hundred people go down for the fall before them ... Læs hele anmeldelsen

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