And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
Fra bogen
Resultater 1-5 af 5
... writer's thinking. The need to contrive a rhyme forces the poet to measure every subtle shade of meaning and to be judicious with every syllable. While a given stanza offers a vast lexicon of options for expressing a thought, it is not ...
... writing whether they'd be willing to break the rules. Even DDB chairman Keith Reinhard, the soft-spoken and consci- entious midwesterner, claimed, in a speech before the American Association of Advertising Agencies, to be a “rule ...
... writer, the client, and the consumer would be far better served if the envelope were simply stuffed, stamped, and sent on its way. The path to market-share hell is paved with brands that actually had relevant, differentiating news to ...
... It was an astonishing gamble that has paid off in incalculable ways. For instance, forgetting for a moment the commercial's vaunted place in history, at this writing eighteen years later, this 14 AND NOW A FEW WORDS FROM ME.
... writing eighteen years later, this defiant, psy- chographic appeal is still the very core of all Apple marketing, all the time. “Think Different” and “1984” are fundamentally identical. So there you have it. The greatest commercial of ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
Andre udgaver - Se alle
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |