And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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... brand and paid homage, eventually, at the end of sixty-second commercials, to . . . the convenience ofvehicles. Turned out, and I hope you're sitting down, that RULES ARE MADE TO BE OBSERVED 7 THIS JUST IN: TRANSPORTATION TRANSPORTS.
... Turned out, and I hope you're sitting down, that cars and vans are very good at transporting people. One spot featured a montage of children playing various sports. It started with three hockey players emerging from a garage, then a ...
... (turned out the tyrant, rhyme, didn't bat 1.000): WITHIN THIS VALE/OF TOIL AND SIN/YOUR HEAD GROWS BALD/BUT NOT YOUR CHIN/BURMA-SHAVE. The other nineteen campaigns—the other nineteen—broke not a single thing but sales records. Coca-Cola ...
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19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |