And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
Fra bogen
Resultater 1-3 af 3
... trying his level best to sound unnarratorlike: “You know, it's notjust a car, it's an expression of the culture, an aesthetic that is connected somehow to nature, a way of saying 'This is what we can do if we work at the highest level ...
... trying to start a whole new company here, folks,” said Gary L. Langstaff. “Don't look back.'' Advertising Age, January 29, 1990: Three and a half months into a new marketing program, Burger King fran- chisees are grumbling about the ...
... trying unsuccessfully to play it cool. Early on he wolfed down an hors d'oeuvre but found it inedible. So he spit it out, à la Tom Hanks in Big. Next we saw him as a clumsy Woody Allen type, trying to impress a gorgeous woman by leaning ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
Andre udgaver - Se alle
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |