And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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... thought, it is not nearly the daunting, infinite number of possibilities in the realm of unrhymed blank verse or—more daunting still— 1 Copyright 2003 by Crain Communications, Inc. Click Here for Terms of Use. unrhymed, metrically ...
... thoughts myself almost despising, Haply I think on thee, and then my state, Like to the lark at break of day arising From sullen earth, sings hymns at heaven's gate; For thy sweet love remember'd such wealth brings That then I scorn to ...
... thought-provoking chapter?” Excellent question. Darn tootin', I can. Let us for a moment consider Hans Guido von Bülow, the com- poser of such romantic piano works as Iphigenie in Aulis Rêverie Fantastique and Tarantella Valse ...
... thought would support his weight. It didn't. Over he went—springing back up ridiculously, but familiarly, just as Peter Sellers's Inspector Clousseau used to do. Humiliated, he retreated to a powder room to regain his com- posure and ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |