And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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... spot featured a montage of children playing various sports. It started with three hockey players emerging from a garage, then a chubby little golfer, then a yawning girl swimmer. The audio track was some coach giving encouragement: “You ...
... spot, some equally trenchant news: salesmen need cars. And so, presumably, we were to be moved by how this new GM brand understands our lives. Terrific. So what? What good could that understanding possi- bly do us? While Mullen's slices ...
... spots the adver- tiser contrived to combine a commercial with a message of social responsibility. The most astonishing of these let the camera linger on homeless men living like society's refuse in a city park. “If you've grown used to ...
... spot called “Distant Leaves.” Just a long shot of windblown trees, with a voice-over narration in a calm, putatively ... spots had names like “Flock of Geese” and “Delicate Branches” and “Misty Tree”—each with the same spare style, the ...
... spot called “Rain with Branches.” “The time has come, the walrus said. The time has come. Infiniti.” Oy vey. In search of the paradoxically inconspicuous consumer: an exercise in paradoxically pretentious understatement. But if part of ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |