And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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... means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-142620-5 The material in this eBook also appears in the print version of this title: 0-07-140316-7 All trademarks are ...
... mean it. Needless to add, this is equally true of adults. “Good fences,” Robert Frost famously observed, “make good neighbors.” They also make good art directors. So why in advertising—when it is well established among artists that ...
... means mutually exclusive. In fact, let's try a little exercise here; let's scan the twenty-five greatest advertising campaigns, as declared a few years back by AdvertisingAge, and vet them for rule breaking. RULES ARE MADE TO BE OBSERVED ...
... confusing.” The director of operations for three West Coast franchises said the theme is causing problems more serious than confusion. “What does 'Break the rules' mean?” asked this oper- ator, 17 RULES ARE MADETO BE OBSERVED.
... mean?” asked this oper- ator, who requested anonymity. “Some customers believe they can get anything they want, and for free.” He said one customer who was told he couldn't get six packets of barbecue sauce for his 69¢ bag of fries ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |