And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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... look confining is, in fact, the path to liberty. (For the moment we shall ignore that when another philoso- pher, Nietzsche, ruminated on the ruminations of yet another philosopher, Kant, on the very same subject, the concept of freedom ...
... look at that example and say, “That's breaking the rules? Calvin Klein does kiddie porn commercials, and a used-car montage is subversive?” But I started with that one on purpose, because in attempting to forge some sort of emotional ...
... look of the new cars, they, for the second phase of the campaign, pushed all their chips onto the same number. That's right: they barely showed the car in those spots either. Lexus, meanwhile, had its handsome models in America's face ...
... look back.'' Advertising Age, January 29, 1990: Three and a half months into a new marketing program, Burger King fran- chisees are grumbling about the umbrella ad theme. . . . “The ['Sometimes you just gotta break the rules'] theme is ...
... look at such misunderstandings and feel contempt, or at least pity, for those involved. If you, as I do, respect and value the raw imagination behind our greatest advertising, at a minimum you have to squirm in your chair to see work ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |