And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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... of consequences he cannot control. Discipline, a firm establishment of boundaries, relieves kids from the terror of uncertainty. If you want an insecure child, give in to his every tantrum and 4 AND NOW A FEW WORDS FROM ME.
... kid, learn to say no and mean it. Needless to add, this is equally true of adults. “Good fences,” Robert Frost famously observed, “make good neighbors.” They also make good art directors. So why in advertising—when it is well ...
... kids shouted back. Then the word encouragement flashed up, and a girl reiterated, “We need encouragement.” The next two images showed one pair of kids dressed up for a dance, another pair for a Halloween party. Then a kid in front of a ...
... Kids need understanding and chauffeur service. In the second spot, some equally trenchant news: salesmen need cars. And so, presumably, we were to be moved by how this new GM brand understands our lives. Terrific. So what? What good ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |