And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All

Forsideomslag
McGraw Hill Professional, 11. feb. 2003 - 256 sider

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald

A witty and frank look at the ad biz from one of its most respected voices

Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.

In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.

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Indhold

CHAPTER 1 RULES ARE MADE TO BE OBSERVED
1
CHAPTER 2 ORIGINAL SIN
19
CHAPTER 3 APROPOS OF SOMETHING
35
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX
61
CHAPTER 5 OGILVY WAS WRONG
87
CHAPTER 6 BE MY GUEST
103
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ
125
CHAPTER 8 HOLD THE SLEAZE PLEASE
143
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME
165
CHAPTER 10 GO FORTH AND ADVERTISE
185
AFTERWORD
197
INDEX
201
Copyright

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Om forfatteren (2003)

Bob Garfield is a prominent and influential columnist, critic, essayist, pundit, and personality. His weekly "Ad Review" in Advertising Age singles out individual ads for well-deserved praise or scorn and is the most watched and discussed column in the advertising industry. Garfield--who also cohosts NPR's "On the Media"--has been a columnist for USA Today, contributing editor for the Washington Post Magazine, and contributor to the New York Times, Playboy, Sports Illustrated, and many other publications.

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