And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
Fra bogen
Resultater 1-4 af 4
... clients to declare in writing whether they'd be willing to break the rules. Even DDB chairman Keith Reinhard, the soft-spoken and consci- entious midwesterner, claimed, in a speech before the American Association of Advertising Agencies ...
... client in flame-broiled cinders, is testament to the abject vacuity of the proposition. Yet, as we have seen, every cre- ative director and his brother speaks of smashing barriers, violating taboos, pushing the envelope. Why? Who says ...
... client, and the consumer would be far better served if the envelope were simply stuffed, stamped, and sent on its way. The path to market-share hell is paved with brands that actually had relevant, differentiating news to deliver—the ...
... client into what, for my money, is the single worst TV commercial ever made. Of course, it wasn't my money, was it? It was the client's money. It's always the client's money. How easy it is to break the rules when somebody else is ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
Andre udgaver - Se alle
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |