And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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... called “Distant Leaves.” Just a long shot of windblown trees, with a voice-over narration in a calm, putatively conversational tone, not much more than a whisper: “The car is connected to an engine, a suspension sys- tem. The car fits ...
... called “Rain with Branches.” “The time has come, the walrus said. The time has come. Infiniti.” Oy vey. In search of the paradoxically inconspicuous consumer: an exercise in paradoxically pretentious understatement. But if part of the ...
... called “1984”—as noted in the introduction to this extraordinary literary event—was probably the greatest commercial in the history of advertising. Created by Chiat/Day and directed RULES ARE MADE TO BE OBSERVED 13 THE “1984” PARADOX.
... called into question. And if it seems that way, it shouldn't. Obviously—when it comes, for example, to two commercials that are virtually identical— nobody has necessarily copycatted anything. Coincidences happen all the time. It's ...
... called “Blah, Blah, Blah,” which was filled with copy that went “Blah, blah, blah.” B A 2000 spot from DDB, Amsterdam, for Central Beheer insurance, was about a jealous cement-truck operator dump- ing his mixer's contents into the ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |