And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. feb. 2003 - 256 sider "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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... Cannes to speechify on “Breaking the Rules.” The introduction to the TBWA website proclaims: “Change the Rules.” Korey Kay & Partners, the New York agency, asks prospective clients to declare in writing whether they'd be willing to ...
... Cannes, and sat in the screening rooms as these would-be tours de force roll by one after another, you understand how pervasive is this cult of lawlessness and how consequently ubiquitous is the suckitude. A visit to the International ...
... Cannes, documenting the rugged odyssey of a mythical coffee buyer to Colombia and back. The following year, a Chiat/Day campaign for Nis- san Pathfinder was a six-part adventure about a fictional Chicago couple on a little ride in the ...
... Cannes Grand Prix for the Span- ish national television network, about a dog going to ridiculous, escalating, special-effects-assisted extremes to get his master's attention. Two years later, US West came outwith a spot about a dog ...
Indhold
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law ... Bob Garfield Ingen forhåndsvisning - 2003 |