Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven InsightsJohn Wiley & Sons, 18. aug. 2009 - 424 sider Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be. |
Indhold
Chapter 1 | |
PreinstallationSteps | |
Adding and Managing Projects | |
Chapter | |
Enterprise Campaign Tracking | |
MerchandisingBasics | |
TrackPending SalesandReconciling Orders Tracking Products Purchased | |
Using Scheduled Reports | 7-12 |
BuildingCustom Reports | 7-26 |
Using BasicReports as Templates for Customization | 8-2 |
Using Dashboards | 8-32 |
2Content andAdvanced | 9-2 |
Distinctive Reportsand Usage | 9-37 |
Actionable Insights | 9-74 |
Form Analysis and Optimization | 11-17 |
Advanced Instrumentation | |
Tracking Custom Fields Tracking Internal Searches Instrumentation for FlashBased Objects Instrumentationfor AjaxBased Objects | i |
Using MetricAlerts | 7-6 |
Chapter 13Content Optimization and Competitive Analysis | 11-46 |
| 13-61 | |
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Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven ... Dennis R. Mortensen Ingen forhåndsvisning - 2009 |
Almindelige termer og sætninger
action activity added advertising alerts allows AMOUNT analysis Analytics apply attribution bounce called campaign Chapter chart choose collect comparative conversion cost create currency Custom Report dashboard defined detailed dimension displayed event example Export fields filters function funnel Google identify important insight interface internal search keyword look marketing means merchandising metric move multiple Note opportunity optimization option organic paid search path perform period provides question referrals returning revenue scenario screen search engine search phrases segmentation setup shown in Figure shows simple sort specific standard step suggest summary Title tracking tracking script traffic typically unique upload variable Version visitors visits Web Analytics Yahoo