Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven InsightsJohn Wiley & Sons, 18. aug. 2009 - 424 sider Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be. |
Indhold
Advanced Web Analytics Installation | |
Content and Advanced Conversion Tracking | |
Enterprise Campaign Tracking | |
Merchandising Tracking and Reporting | |
Advanced Instrumentation | |
Utilizing an Enterprise Web Analytics Platform | ii |
Customizing Report Results | 6-41 |
Using Dashboards | 8-35 |
Using Basic Reports as Templates for Customization | 9-37 |
Actionable Insights | 10-41 |
Form Analysis and Optimization | 11-21 |
Content Optimization and Competitive Analysis | 11-52 |
Yahoo Web Analytics Web Services | A-1 |
| A-17 | |
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Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven ... Dennis R. Mortensen Ingen forhåndsvisning - 2009 |
Almindelige termer og sætninger
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