Winning the Zero Moment of Truth
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.
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LibraryThing ReviewBrugeranmeldelse - figre - LibraryThing
Not necessarily a book for everyone, and not necessarily a book everyone can find. But it does provide a quick look into how people's purchasing approaches are changing. The Zero Moment of Truth comes ... Læs hele anmeldelsen
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500 Purchased advertisers APF INDIX APP PENDIX APPENDIX APPENDIX APP APPENDIX APPENDIX APPENDIX Automotive BabyCenter brand brand/manufacturer Brett Hurt CHAPTER Consumer Packaged conversation coupon CPG Grocery customers decisions digital camera ENDIX APPENDIX APPENDIX equal thought Facebook Figure A-10 FOREWOI ORD FOREWORD FOREWORD FOREWOI ORD FOREWORD FOREWORD FOREWORD go online Google Google’s Google/Shopper Sciences Kim Kadlec looking Mark Addicks Max Weinberg MENTAL MODEL Miracle Whip mobile phone Moment of Truth moments of truth moms MOT RATINGS ORD FOREWORD FOREWORD questions RATINGS & REVIEWS ratings and reviews recipes Restaurant rHE NEW MENTAL Saatchi search engines search results share Shopper Sciences SMOT social media social networking there’s things thinking TINGS & REVIEWS Today’s Truth Macro Study usage users What’s Who’s WIN AT ZMOT WORD OF MOT word of mouth WORD t REVIEWS YouTube ZMOT H