Marketing Dictatorship: Propaganda and Thought Work in Contemporary China

Forsideomslag
Rowman & Littlefield, 2008 - 231 sider
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Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
 

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Indhold

Introduction
1
Guiding Hand The Role of the Propaganda System
9
Types of Propaganda
12
The Central Propaganda Department
13
The Powers of the Central Propaganda Department
15
Channels for Guidance
19
The Structure of the Central Propaganda Department
20
The Leadership of the Propaganda System
22
The Market as a Means and a Justification for Control
110
Appointing Gatekeepers as a Means of Control
115
Rewards as a Means of Control
116
Setting Social Norms as a Means of Control
117
Conclusion
119
Sex Crime Wheels of Law and Song Zuying Managing Information Communication Technology in China
125
How China Manages the Internet
126
The Use of Laws and Regulations to Control the Internet
128

Office for Foreign PropagandaState Council Information Office
23
Provincial and Local Level Propaganda Departments
24
Some Other Organizations within the Propaganda System
25
Conclusion
30
From Thought Reform to Economic Reform Comparing Propaganda and Thought Work in Different Eras
35
Propaganda and Thought Work in the Cultural Revolution 19661976
37
Propaganda and Thought Work in the PostMao Era
39
Turning Point of a New Era
41
Propaganda and Thought Work in the Post89 Era
44
Modernizing and Rationalizing the Propaganda System
48
Taiwan Crisis China Threat
51
The Enemy Within and the Enemy Without
53
Power StruggleJiang the Hardliner versus Hu the Reformer
56
Hu the Conservative
58
Conclusion
60
Chinas Unseen Engineers Reform and Modernization in the Propaganda System
65
The Origins of Modern PropagandaPR Work
67
Rejecting the Goals but Not All the Methods of MaoEra Propaganda Methodology
70
New Ways of Looking at Propaganda Work in China
71
Adapting Western Social Science Theories to Chinese Needs
72
Modernizing Traditional Propaganda Methods
73
Political PR
78
The Chinese Medias Revised Role
79
Public Advertising
83
24hour Spin Doctors
86
Conclusion
87
Regimenting the Public Mind The Methods of Control in the Propaganda System
93
Propaganda Departments Role in Censorship
94
Propaganda Guidelines as a Form of Control
95
State Organizations with a Censorship Role
104
Rule by Law
109
Using Architecture to Control the Internet
131
Norms as a Means to Control the Internet
133
How China Uses the Market to Control the Internet
135
The Internet as a New Locus for Chinas Propaganda and Thought Work
137
Aggressive Use of the Internet by Government Agents
139
Chinas Move to Infotainment
140
Telecommunications as a Propaganda Tool
142
Radios Role in Propaganda
144
Conclusion
145
Combating Hostile Forces Chinas Foreign Propaganda Work since 1989
151
Enemies All Over the World
153
The Post1989 Foreign Propaganda Administrative System
156
Foreign Propaganda Themes Post1989
158
Chinas Foreign Propagandists
159
Chinas Foreign Propaganda Media
166
Political PR Public Diplomacy and Spin Doctors
169
Conclusion
170
Models and AntiModels Searching for a New New China
175
Propaganda and Thought Work in the CommunistPostCommunist World since 1989
178
The West as a Model for China
180
Goodbye to AH That?
182
A New New China
186
Toward a New Paradigm of CCP Rule
189
Rating the Effectiveness of Chinas Modernized Propaganda System
192
Conclusion
194
The Rebirth of the Propaganda State
199
Glossary
203
Selected Bibliography
209
Index
221
About the Author
231
Copyright

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Om forfatteren (2008)

Anne-Marie Brady is associate professor in the School of Social and Political Science at the University of Canterbury. She is the presenter for the BBC documentary "The Message from China.

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