Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Hvad folk siger - Skriv en anmeldelse
INBOUND MARKETING 1
Is Your Website a Marketing Hub? Megaphone versus Hub
Are You Worthy? Creating a Remarkable Strategy 17
Get Found in the Blogosphere
Get Found in Google
Doing the Easy Stuff First
How to Get Your Site
Convert Leads to Customers
MAKE BETTER DECISIONS
Picking and Measuring Your People
Picking and Measuring a PR Agency
Watching Your Competition
On Commitment Patience and Learning
Get Found in Social Media
Software and Tools as Content
Tools and Resources
Get Inbound Certified
Andre udgaver - Se alle
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight ...
Brian Halligan,Dharmesh Shah
Begrænset visning - 2014