Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers OnlineAttract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like:
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online. |
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Indhold
INBOUND MARKETING 1 | 3 |
Is Your Website a Marketing Hub? Megaphone versus Hub | 9 |
Are You Worthy? Creating a Remarkable Strategy 17 | 17 |
Contents | 21 |
Get Found in the Blogosphere | 29 |
Get Found in Google | 45 |
Doing the Easy Stuff First | 53 |
How to Get Your Site | 61 |
CONVERTING CUSTOMERS | 107 |
Contents | 113 |
Convert Leads to Customers | 125 |
MAKE BETTER DECISIONS | 135 |
Picking and Measuring Your People | 141 |
Picking and Measuring a PR Agency | 151 |
Watching Your Competition | 157 |
On Commitment Patience and Learning | 163 |
Get Found in Social Media | 67 |
Visual Content | 91 |
Software and Tools as Content | 99 |
Tools and Resources | 171 |
Get Inbound Certified | 187 |
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight ... Brian Halligan,Dharmesh Shah Begrænset visning - 2014 |
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight ... Brian Halligan,Dharmesh Shah Ingen forhåndsvisning - 2014 |