Routledge, 29. nov. 2010 - 240 sider
What are you waiting for?
Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need.
This book contains:
You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things.
If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside.
So what are you waiting for?
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I want to be an entrepreneur but 1
Entrepreneurs are risk takers 20
Entrepreneurs are extraordinary forecasters 36
Entrepreneurs are not like the rest of us 51
Effectuation in action 71
Understand transformation 83
Risk little fail cheap 96
Manage investors 125
Leverage surprise 140
Make pitches 151
Build brand 163
Apply nonpredictive control 173
How far can I go? 187
Entrepreneurship as a technology for social change 200
Bootstrap the venture 105