Effectual Entrepreneurship

Forsideomslag
Routledge, 29. nov. 2010 - 240 sider

What are you waiting for?

Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need.

This book contains:

  • a vivid new way to learn about and to practice entrepreneurship.
  • practical exercises, questions and activities for each step in your process.
  • specific principles derived from the heuristics of expert entrepreneurs.
  • 70+ case briefs of entrepreneurs across industries, geographies and time.
  • applications to social entrepreneurship as well as the creation of opportunities in large enterprises.
  • data that will challenge assumptions you might have about entrepreneurship.
  • a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation.
  • extra resources are also available on the accompanying website: http://www.effectuation.org/

You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things.

If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside.

So what are you waiting for?

 

Indhold

Acknowledgments
165
Entrepreneurs are risk takers 20
Entrepreneurs are extraordinary forecasters 36
Entrepreneurs are not like the rest of us 51
Effectuation in action 71
Start with what you have 72
Understand transformation 83
Risk little fail cheap 96
Leverage surprise 140
Make pitches 151
Build brand 163
Apply nonpredictive control 173
How far can I go? 187
When the venture grows up 189
Entrepreneurship as a technology for social change 200
Conclusion 208

Bootstrap the venture 105
Form partnerships 113
Manage investors 125
Directory of practically speaking sections by topic 210
Copyright

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Almindelige termer og sætninger

action affordable loss angel investor approach Ashoka auto rickshaw Bigger questions biofuel Blue Ocean Strategy brand building business model business plan capital cash chapter co-create commitment contingencies corporate identity cost create creative customers Ducati economic Ecotricity effectual employees entrepreneurship environment equity escalation of commitment Estée Lauder example Exaptation existing expert entrepreneurs failure Fotolia.com funding future goals ICEHOTEL idea industry innovation interaction investment investors large firms launch learning leverage look means mental accounting million NanoSolar Novozymes offer opportunity organization outcomes ownership partners partnerships percent person plunge decision potential PRACTICALLY SPEAKING prediction principles problem Research roots risk Roadmap s/he search and select selling Simplot social SpaceShipOne Stacy's Pita Chips stakeholders start-up started story strategies success surprises TAKEAWAY things transformation uncertainty valuation venture capitalists Yngve Yngve Bergqvist

Om forfatteren (2010)

Stuart Read is a Professor of Marketing at IMD.

Saras Sarasvathy is the Isadore Horween Research Associate Professor at The Darden School, University of Virginia.

Nick Dew is an Associate Professor of Strategic Management in the Graduate School of Business and Public Policy at the Naval Postgraduate School.

Robert Wiltbank is an Associate Professor of Strategic Management at the Atkinson School of Management, Willamette University.

Anne-Valérie Ohlsson is an independent writer, researcher, and creator.

Bibliografiske oplysninger

TitelEffectual Entrepreneurship
ForfattereStuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank, Anne-Valérie Ohlsson
UdgiverRoutledge, 2010
ISBN1136866744, 9781136866746
Længde240 sider
  
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