Effectual Entrepreneurship

Forsideomslag
Routledge, 29. nov. 2010 - 240 sider
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What are you waiting for?

Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need.

This book contains:

  • a vivid new way to learn about and to practice entrepreneurship.
  • practical exercises, questions and activities for each step in your process.
  • specific principles derived from the heuristics of expert entrepreneurs.
  • 70+ case briefs of entrepreneurs across industries, geographies and time.
  • applications to social entrepreneurship as well as the creation of opportunities in large enterprises.
  • data that will challenge assumptions you might have about entrepreneurship.
  • a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation.
  • extra resources are also available on the accompanying website: http://www.effectuation.org/

You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things.

If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside.

So what are you waiting for?

 

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Indhold

Acknowledgments vii
I want to be an entrepreneur but 1
Entrepreneurs are risk takers 20
Entrepreneurs are extraordinary forecasters 36
Entrepreneurs are not like the rest of us 51
Effectuation in action 71
Understand transformation 83
Risk little fail cheap 96
Manage investors 125
Leverage surprise 140
Make pitches 151
Build brand 163
Apply nonpredictive control 173
How far can I go? 187
Entrepreneurship as a technology for social change 200
Conclusion 208

Bootstrap the venture 105
Copyright

Andre udgaver - Se alle

Effectual Entrepreneurship
Stuart Read,Saras Sarasvathy,Nick Dew,Robert Wiltbank,Anne-Valérie Ohlsson
Begrænset visning - 2010
Effectual Entrepreneurship
Stuart Read
Ingen forhåndsvisning - 2011
Effectual Entrepreneurship
Stuart Read
Ingen forhåndsvisning - 2011

Almindelige termer og sætninger

action affordable loss angel investor approach Ashoka auto rickshaw Bigger questions biofuel Blue Ocean Strategy brand building Burt Rutan business model business plan capital cash chapter co­create commitment contingencies corporate identity cost create creative customers decision­making decisions Ducati economic effectual employees entrepreneurship environment equity escalation of commitment example Exaptation existing expert entrepreneurs failure Fotolia.com founder funding future goals ICEHOTEL idea industry innovation interaction investment investors involved large firm launch learning leverage look means mental account million NanoSolar negotiate Novozymes offer opportunity organization outcomes ownership partners partnerships percent person plunge possible potential PRACTICALLY SPEAKING prediction principles problem Research roots risk Roadmap s/he sell Simplot social SpaceShipOne stakeholders started start­up story strategies success surprises TAKEAWAY things transformation uncertainty venture capitalists Virgin Galactic Yngve Yngve Bergqvist

Om forfatteren (2010)

Stuart Read is a Professor of Marketing at IMD.

Saras Sarasvathy is the Isadore Horween Research Associate Professor at The Darden School, University of Virginia.

Nick Dew is an Associate Professor of Strategic Management in the Graduate School of Business and Public Policy at the Naval Postgraduate School.

Robert Wiltbank is an Associate Professor of Strategic Management at the Atkinson School of Management, Willamette University.

Anne-Valérie Ohlsson is an independent writer, researcher, and creator.

Bibliografiske oplysninger

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TitelEffectual Entrepreneurship
ForfattereStuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank, Anne-Valérie Ohlsson
UdgiverRoutledge, 2010
ISBN1136866744, 9781136866746
Længde240 sider
  
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