Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business

Forsideomslag
Harvard Business Review Press, 7. jan. 2014 - 368 sider
The bestselling book, now with a new preface by the authors

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment.

Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
 

Indhold

Introduction
1
Capitalism Marvelous Misunderstood Maligned
11
Conscious Capitalism and the Heroic Spirit of Business
25
The First Tenet Higher Purpose
41
Purpose The Corporations Search for Meaning
45
Discovering and Growing Purpose
57
The Second Tenet
69
Loyal Trusting Customers
75
The Qualities of Conscious Leaders
183
Becoming a Conscious Leader
195
The Fourth Tenet Conscious Culture and Management
215
Conscious Cultures
217
Conscious Management
235
Becoming a Conscious Business
251
The Power and Beauty of Conscious Capitalism
263
The Business Case for Conscious Capitalism
275

Passionate Inspired Team Members
85
Patient Purposeful Investors
99
Collaborative Innovative Suppliers
111
Flourishing Welcoming Communities
123
A Healthy Vibrant Environment
139
The Outer Circle of Stakeholders
153
The Interdependence of Stakeholders
167
The Third Tenet Conscious Leadership
177
Conscious Capitalism and Related Ideas
291
Misconceptions About Conscious Capitalism
299
Notes
307
Index
323
Acknowledgments
339
About the Authors
343
Copyright

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Om forfatteren (2014)

John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

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