Business Research Methods

Forsideomslag
Oxford University Press, 2015 - 808 sider
A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice tohelp them avoid common mistakes.Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevantcase studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you builda full understanding of the subject.Online Resource CentreFor students:* An interactive research guide, providing guidance and advice on every aspect of business research* Video interviews with research students* Questions for review* Datasets from the text* Self-marking multiple-choice questions for revision* Annotated web links to useful articles, reviews, models and research guides* A guide to using Excel in data analysisFor lecturers:* A lecturer's guide including lecture outlines, reading lists and teaching activities* A suite of customisable PowerPoint slides* Figures and tables from the text
 

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Indhold

Part Two Quantitative research
157
Part Three Qualitative research
389
Part Four Mixed methods research and other considerations
623
Glossary
721

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Om forfatteren (2015)


Alan Bryman is Professor of Organizational and Social Research at the University of Leicester.

Emma Bell is Professor of Management and Organization Studies and Director of the Centre for Economics and Management at Keele University.

Bibliografiske oplysninger